Overveiw

EPOS REASONS - 6 - BETTER MARKETING


The idea is to turn over the best selling lines as often as possible, but do you even know what your are ?


Before

Tills

Before


Its really hard to keep track of every thing that's happening in a busy retail environment. This can result in fire fighting approach rather than marketing. New lines should be brought in to keep the offering fresh and older lines or poor sellers de-listed. You have all on to check the stock, see the rep and place the order. Therefore marketing gets backburner attention, plus promotions and campaigns just seem too complicated to arrange , with till price changes, operators to be told.


Solution

Tendering

Solution


The product and customer sales get recorded by the till and instantly updated into the database held on the server. Firstly by examining these sales regarding best sellers we can ensure that we have enough stock of these items. If we now concentrate on worst selling lines , then we can weed out those suitable for promotion to clear them. Sales promotions , such as “buy one get one free”, “mix and match”, “cheapest free” plus kits increase sales as well as releasing working capital from poor selling or older items. Promotions can also be used to drive up volume of sales by cheaper price breaks for more items purchased , or supplier. promotional voucher schemes.

Benefits

A big advantage is timely sales information, best sellers, slow sellers, average spend, till flow, promotion performance and group sales totals. Customer sales history improves credit control and service, whilst offering discounts or loyalty to preferred customers.


Features

  • Increased sales volume
  • Quicker stock turn
  • Less capital required
  • Up to date stock ranges
  • More profit, better returns