CASE STUDY ..... Trelawney Garden Centre
“This system works, I can believe what it tells me. It is one of the main reasons for our improving profitability”..
David Danning - Owner
- Increase sales
- Improves margin
- Less Stock
- More Profit
Tried and Tested ........EPoS Systems and EPoS Software...... in use at Trelawney Garden Centre.
See your Profits Grow By using product promotions and managing waste, a seasonal business can still be a profitable business.
A garden centre needs to be in stock of fast sellers and clear the stock of slow sellers before the season ends.
Speed at the tills, easy promotions and sales statistics improves buying and reduces stock.
If you can measure, it you can manage it, saves time, reduces costs - increase sales increase profit
The Customer Background
The Trelawney main site is at Sladesbridge in Cornwall and is a popular retail outlet with both holiday traffic and the local trade. They also have a second store at Barnstaple Devon. Although a large part of the product range is still classic garden centre plants, trees, and shrubs the shopping experience overall is more like a department store with lots of browsing areas.
The Need for Change
The whole of the shop stock and outside plant areas are barcoded for epos and the system produces horticultural labels for use outside. Like all garden centres they need to move the seasonal stock quickly and so use a variety of promotions to ensure older stock gets cleared. The systems checks the required margins are made at the tills and where discounts or promotions are used it records how effective these were to run them again next year.
The Solution
The outside areas and goods inwards storage are away from the main sales area and the staff need to be directly involved with products and customers. To overcome this they can use wireless radio handsets are used that communicate directly with the product database and perform instant changes. Orders and deliveries can be dealt from the shop floor and they double up for doing rolling stocktakes.
The Benefits
As a tourist destination they need to maintain a year round custom of seasonal sales whilst still maintaining and developing a local base of customers. To do this they decided to offer a high quality carvery restaurant. The epos solution supports the restaurant using a cafe serving version of the till program. Loyalty customers can spend their rewards at either store.
