the customers will have a view of their shopping experience with you, extending past the sale of the goods to the information on products and the service given by the staff plus extras like delivery
BEFORE: The customers perception is very often best reflected by their experience at the checkouts, where poor pricing and labelling cause queues which ultimately lead to leaving baskets and walking out, quite possibly not coming back again
The inability of staff to answer on floor price queries, stock availability and general information, or no provision of services like deliveries
No plans to make their visit more personal with targeted promotions or rewarding good customers with loyalty discount vouchers or account facilities
SOLUTION: Starting with just having a fully descriptive receipt , barcoded and accurate pricing, Q busting to assist speed, these all help to make the way out simpler and faster
Offering promotions requiring no operator involvement but calculated by the till , allow you to pass on more inviting deals , especially if triggered by some personalised voucher
More services like delivery which can be quite easily with postcode Cd of addresses and A4 delivery note printed by the till, with customers pricing queries answered over the phone
BENEFITS: Information works across the store, the customer order turns into a stock purchase order. The goods inwards knows to set goods aside for collection by the customer rather than putting them out on sale
Customers and trade accounts
Loyalty or discount clubs
Deliveries and Postcode CD address lookup
Customer historical purchases
Integrated chip and pin credit cards
1 - Too Much Stock
2 - Low Profit Margins
3 - Customer Service
4 - Till Speed and Accuracy
5 - Management Information
6 - Better Marketing
7 - Working Practices
8 - Labelling and Signage
9 - Wastage and Stock Loss
10 - Staff and Security