BUSINESS SOLUTION - BETTER MARKETING

Poor Marketing - wrong stock, old stock

BEFORE:

Its really hard to keep track of every thing that's happening in a busy retail environment.

This can result in fire fighting approach rather than marketing. New lines
should be brought in to keep the offering fresh and older lines or poor
sellers delisted.

You have all on to check the stock, see the rep and place the order.

Therefore marketing gets backburner attention, plus promotions and
campaigns just seem too complicated to arrange , with till price changes,
operators to be told

After using promotions to improve your sales

SOLUTION:

The product and customer sales get recorded by the till and instantly
updated into the database held on the server

Firstly by examining these sales regarding best sellers we can ensure that
we have enough stock of these items

If we now concentrate on worst selling lines , then we can weed out those
suitable for promotion to clear them

Sales promotions , such as “buy one get one free”, “mix and match”,
“cheapest free” plus kits increase sales as well as releasing working capital
from poor selling or older items.

Promotions can also be used to drive up volume of sales by cheaper price breaks
for more items purchased , or supplier promotional voucher schemes

MORE PROFIT

BENEFITS:

A big advantage is timely sales information, best sellers, slow sellers, average
spend, till flow, promotion performance and group sales totals.

customer sales history improves credit control and service,
whilst offering discounts or loyalty to preferred customers.

Increased sales volume

Quicker stock turn

Less capital required

Up to date stock ranges

More profit, better returns