Incentive vouchers aid customer retention and get them back again and again…
One of our newest developments has been to introduce incentive vouchers issued directly from the receipt printer on our POS (Point of Sale). This is easy to setup and maintain from our back office system and if the customer qualifies for multiple trigger criteria then the POS unit will print several barcoded vouchers in one transaction if required.
It was first used by Trelawney Garden Centre http://www.trelawney.co.uk in Cornwall in their restaurant area. They came up with the idea of issuing a voucher for every transaction done at the centre for 2 carvery meals for £12.00. These were issued for the month of December last year for redemption in January. They were very surprised to receive over 600 of these vouchers back and saw an increase in sales in the January period in the restaurant area, this also had a knock on effect to other departments in the centre as the customers browsed before exiting the store.
There are several promotion performance reports in the system that can be used to track how well a promotion is doing and how popular they are. These can also be used to make sure fast selling items are kept in stock and can also show which promotions to stop due to poor pickup by customers.
The introduction at Glebe Garden Centre http://www.glebegardencentre.co.uk has proved a great success and David Seville (I.T Manager) has said that since its introduction it has increased their turnover by between £12,000 and £15,000. They have been running the system for the last 6 months. David has also taken this idea one step further and introduced an offers area on their website. This shows a weekly offers section for the customers to print off and bring in store for redemption as below.
For more information on our EPoS solution please visit our website at http://www.openretailsolutions.co.uk or contact one of our sales team on
0115 9788 493.